eGov Masterplans

Objectives mGov@SG is a one-stop mobile site that allows individuals and businesses to easily search for, identify, and access m-services provided by the Government.

Fast facts
	Launch date	Jun 2011		Mobile Services Available	More than 40

Introduction:

mGov@SG is a one-stop Government mobile site that aggregates different types of Government mobile services (m-services). Launched on 20 June 2011, it brings together mobile browser-based, native application-based and SMS-based services to facilitate individuals and businesses in searching for and identifying m-services provided by the Government.

Background:

Currently, the Government provides different types of m-services and they are made available through various mobile platforms (such as agencies' Internet websites, App stores such as iTunes, Android Market and Telco App stores). With different types of m-service available and multiple access platforms, mGov@SG would serve as a one-stop convenience to facilitate individuals and businesses to search for and identify government m-services, which are relevant to their mobile devices.

Hence, to improve awareness and adoption, mGov@SG is implemented as a mobile website serving as the one-stop directory for Government mobile services, regardless of the delivery channel (i.e. SMS, mobile browser or native applications). mGov@SG will be accessible by any phone with an Internet connection. At the user's preference, mGov@SG can detect the user's phone platform and recommend only relevant m-services that can operate on that platform.

Programme Details:

The first phase of mGov@SG was officially launched at the eGov Global Exchange on 20 June 2011.

Optimised for Mobile Browsing
mGov@SG has a device-aware capability to filter and surface m-services that are relevant to the mobile device, and optimise the site's on-screen display. Featured listings on mGov@SG also allow users to zoom in quickly on popular m-services and recent additions to the site that are compatible with their mobile devices.
 

Figure 1 – With its device-aware capability, mGov@SG will surface different m-services for an iPhone and an Android phone accessing the site.

Ease of Finding M-Services

mGov@SG offers several ways for users to find the m-services of their choice. 

1. Categories: Users with specific intents can locate the m-services through one of the nine categories of "Business", "Community & Housing", "Travel & Leisure", "Defence & Security", "Education & Learning", "General", "Health", "Jobs & Money" and "Transport".

2. Organisations: Users who wish to transact with a specific government agency, can first look up the agency under "Organisations" to browse through the agency's m-service offerings. 

3. Quick Search: Users can perform a search for a specific government m-service with the search tool provided. 

4. Discover All: Users can also choose to view, at one glance, all the government m-service offerings that are relevant to their mobile devices.